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Reporting linked early funding to Christian donors and foundations, which included the Servant Foundation and the Signatry.

The campaign launched in 2022 and used multiple formats to encourage audiences to consider Jesus across different communities.

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He Gets Us emphasizes “consider Jesus,” presenting a public invitation designed to be accessible to a wide range of people.

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The campaign’s public messaging says it is for “all people,” inviting Christians and non-Christians to consider Jesus.