When you deal with a damaging headline, you have two real choices: push it down...

https://www.sierrabookmarking.win/when-you-deal-with-a-damaging-headline-you-have-two-real-choices-push-it-down

When you deal with a damaging headline, you have two real choices: push it down or take it out. Suppression just hides a story on the second page, but it’s still there if someone digs deep. Removal—or de-indexing—cleans the slate entirely