When a Global Brand Launched Rewards Without Testing Redemption: Ana's Story

https://beaufwai137.lowescouponn.com/launch-a-truly-omnichannel-coupon-engine-what-you-ll-deliver-in-30-days

Ana was head of loyalty for a fast-moving consumer goods brand selling across 12 markets. The marketing team had a bold plan: a unified rewards program, one app, one set of points, one grand launch. Stakeholders were excited