We expect digital magic. If an app lacks fast loading, we are gone in seconds....

https://www.4shared.com/office/cPQcS8XEku/pdf-54664-6514.html

We expect digital magic. If an app lacks fast loading, we are gone in seconds. Users demand deep personalization so feeds feel tailor-made. When friction disappears, engagement becomes the default. We have zero patience for clunky interfaces