Traditional rank tracking is failing us. In the EU, AI Overviews have triggered...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Traditional rank tracking is failing us. In the EU, AI Overviews have triggered a 30% drop in click-through rates, pushing brands toward a zero-click reality. To survive, we need to stop obsessing over keyword positions and start tracking AI visibility