Tracking and analytics tools are vital for measuring SEO success

https://www.scribd.com/document/858928745/Are-You-Asking-the-Right-SEO-Audit-Questions-A-Checklist-for-Digital-Growth-177997

Tracking and analytics tools are necessary for measuring SEO success. Throughout an audit, ask: Are you utilizing tools like Google Analytics successfully? What metrics are you keeping an eye on to assess your website's performance?