The Great Bifurcation: How Market Splits Blew Up Property Management CAC and the Playbook That Cut It in Half

https://atavi.com/share/xnm2iezwv8wb

How a 1,200-Unit Portfolio Saw Cost Per Acquisition Triple in 18 Months In late 2022 a regional property management company—call them Harbor Management—ran 1,200 units across five mid-size markets. Annual revenue was roughly $6.2 million