Small businesses can shop off-exchange through a broker, buy a small-group plan...

https://star-wiki.win/index.php/What_Does_Employer_Contribution_Mean_in_a_Group_Health_Plan%3F

Small businesses can shop off-exchange through a broker, buy a small-group plan directly from a carrier, or consider HRA reimbursements if group coverage isn’t a fit. Before comparing prices, check that employees’ doctors and hospitals are in-network.