Set shared goals with your Google Ads agency. Check tracking before spend...

https://shed-wiki.win/index.php/How_Do_I_Run_a_Google_Ads_Agency_Kickoff_Call_Agenda%3F

Set shared goals with your Google Ads agency. Check tracking before spend starts, so results are clear. Judge leads by fit and sales, not just count. Run structured tests on ads and pages, review what changed, and use the findings to guide the next move.