SEO retainers usually cap out at 30 percent margins because you are trading...

https://www.bookmarking-online.win/most-agencies-are-trapped-on-the-service-treadmill-with-margins-stuck-at-30

SEO retainers usually cap out at 30 percent margins because you are trading hours for revenue. Use your agency as a lab to build custom software instead. Shifting to products can push those margins past 70 percent and stop the cycle of constant hiring.