Retainers usually cap your agency margins at 30 percent. Use your shop as a lab...

https://www.emergbook.win/most-agency-retainers-cap-your-margins-around-30-percent-trapping-you-in-a

Retainers usually cap your agency margins at 30 percent. Use your shop as a lab to package your manual workflows into simple software, which consistently hits 70 percent margins and gives you a real asset.