Rank tracking is obsolete. AI Overviews have slashed EU organic traffic by...

https://xeon-wiki.win/index.php/Why_CMOs_in_2024_Stopped_Caring_About_Rankings_and_Started_Asking_About_LLMs

Rank tracking is obsolete. AI Overviews have slashed EU organic traffic by roughly 30% as zero-click searches become the new normal. For enterprise teams, chasing vanity positions no longer moves the needle