Rank tracking is broken. In the EU, AI Overviews trigger a 30% CTR drop while...

https://www.kilobookmarks.win/rank-tracking-is-dead-with-ai-overviews-dropping-eu-traffic-by-30-and

Rank tracking is broken. In the EU, AI Overviews trigger a 30% CTR drop while fueling the rise of zero-click searches. We must stop chasing blue links and focus on AI visibility. This requires live dashboards and schema-first content to feed LLMs directly