Labels using experiential marketing often lot pop-up events or even immersive installations

https://www.scribd.com/document/887482750/Planning-the-Perfect-Corporate-Party-Unique-Activities-and-Styles-for-Staff-Member-Engagement-185567

Brands making use of experiential marketing usually hold pop-up events or even immersive installations, inviting customers to engage along with their offerings in cutting-edge ways