Independent since 2022, I help teams fix growth, search, and product strategy...

https://wool-wiki.win/index.php/Our_AI_prototype_works,_but_production_is_scary%E2%80%94help.

Independent since 2022, I help teams fix growth, search, and product strategy using better measurement. Based in Belgrade, I offer advice from shipping, not slides. Since I run my own SaaS, I know the trade-offs that matter