If you’re checking a Rolex in San Diego, the reference number is between the...

https://titusscoolinsight.capitaljays.com/posts/is-borrowing-against-a-rolex-ever-a-better-move-than-selling

If you’re checking a Rolex in San Diego, the reference number is between the lugs at 12 o’clock, so the bracelet must come off. Don’t force it or meet a buyer alone. Ask a reputable watchmaker to check it, and get any offer in writing.