How to Explain energy-dense horse feed to Your Mom

https://low-starch-horse-feed-nlip171.silverstonebrief.com/posts/hoveler-western-sport-vs-a-grain-heavy-mix-7-ways-the-bag-reads-differently

Höveler Western Sport is a low-grain, high-energy muesli mix that packs 12.19 MJ of digestible energy per kg into a formula designed for medium to intensively trained western performance horses. At $37