Expanding into Europe is a headache when your traffic tanks during a migration....

https://www.mediafire.com/file/c1hjwfr0diezjwp/pdf-72494-10929.pdf/file

Expanding into Europe is a headache when your traffic tanks during a migration. I see it all the time: botched hreflang setups killing your rankings. Stop the bleeding by implementing a robust x-default strategy to guide Google across locales