Define your target audience and set clean, measurable aims for each and every platform

https://laneglvd071.cavandoragh.org/beginner-s-guide-to-social-media-analytics-for-small-business-growth

Define your audience and set clean, measurable targets for both platform. Tailor content to their necessities, and attention on metrics that map to sales, leads, or loyalty in place of shallowness stats.