Conversational search engines pull from deep archives, often resurfacing...

https://web-wiki.win/index.php/The_Whac-A-Mole_Problem:_Removing_Persistent_Content_in_the_Age_of_AI

Conversational search engines pull from deep archives, often resurfacing negative stories you thought were buried years ago. To manage your reputation today, you must pivot from simple suppression to active narrative shaping