Conversational search engines pull from deep archives, meaning that old,...

https://www.intelligenthq.com/erase-com-explains-why-conversational-search-makes-reputation-management-harder-and-how-to-fix-it/

Conversational search engines pull from deep archives, meaning that old, negative content you thought was buried can suddenly reappear in a direct answer. When an AI summarizes your reputation, it synthesizes snippets from across the web