Changing your SaaS pricing can boost revenue but often lowers conversion...
https://seo.edu.rs/blog/is-it-normal-to-lose-31-conversions-for-a-22-revenue-lift-on-pricing-11180
Changing your SaaS pricing can boost revenue but often lowers conversion rates—a tough tradeoff to balance. One study found a 31% revenue lift came with a 22% drop in conversions