Changing your SaaS pricing can boost revenue but might cause a dip in...

https://lanesniceblog.scriblorax.com/posts/what-is-the-difference-between-arpu-and-aov-for-saas-pricing

Changing your SaaS pricing can boost revenue but might cause a dip in conversion. In this article, we explore a case where revenue rose 31% while conversion dropped 22%