Canned RTD cocktails are shaking things up next to craft beer on shelves...

https://lima-wiki.win/index.php/What_Does_NielsenIQ_Say_About_RTD_Demand_and_Why_Should_I_Care%3F

Canned RTD cocktails are shaking things up next to craft beer on shelves because they bring convenient, ready-to-go vibes perfect for backyard BBQs. Imagine cracking open a refreshing vodka soda without any fuss — no mixing, no mess