Canned RTD cocktails are popping up right next to craft beer—and it’s all about...

https://elizabethsexpertdigest.trexgame.net/what-is-a-crossover-audience-in-drinks-and-why-does-it-matter

Canned RTD cocktails are popping up right next to craft beer—and it’s all about where people want to drink. Think tailgates and backyard BBQs where convenience meets quality