1. Look, we’ve been doubling down on video ads for six months now, and our click-through rate jumped from 1.2% to 3.8%. But here’s the thing—measuring true ROI still feels fuzzy. Anyone cracked the code on tying video views directly to sales conversions?

https://jaidenjtnd900.tearosediner.net/how-a-12m-melbourne-tech-firm-turned-boring-talking-head-videos-into-a-cross-functional-growth-engine

1. Look, we’ve been doubling down on video ads for six months now, and our click-through rate jumped from 1.2% to 3.8%. But here’s the thing—measuring true ROI still feels fuzzy