1. Look, I’ve been pouring budget into video ads for six months and the click-through rates are decent, but actual sales lift? Meh. Anyone have solid frameworks for tracking true ROI beyond vanity metrics? Feels like we’re spinning wheels sometimes.

https://techbullion.com/business-video-strategy-what-works-in-2026/

1. Look, I’ve been pouring budget into video ads for six months and the click-through rates are decent, but actual sales lift? Meh. Anyone have solid frameworks for tracking true ROI beyond vanity metrics? Feels like we’re spinning wheels sometimes. 2