1. Look, I’m all for video content, but I’ve struggled to really measure ROI beyond just views and likes. Has anyone cracked how to tie video directly to leads or sales? Would love to hear what tracking tools you swear by.

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1. Look, I’m all for video content, but I’ve struggled to really measure ROI beyond just views and likes. Has anyone cracked how to tie video directly to leads or sales? Would love to hear what tracking tools you swear by. 2