If your competitor's website is visually more appealing than yours, it indicates that their design is likely more modern, engaging, and aligned with current trends, potentially attracting more visitors and retaining their interest. This aesthetic advantage can lead to a higher perceived credibility and professionalism for your competitor, which may result in a competitive edge in capturing and retaining customers. It is one of the reasons for website redesign. A redesign can help bridge the gap between your website and your competitor's by modernizing its design, improving user engagement, and also boosting your online presence and competitiveness.